South China Morning Post to expand cooperation in communications, media & advertising in Vietnam
The South China Morning Post SCMP representative's trip to Vietnam on business with the Ho Chi Minh City Department of Tourism, Masterise Homes, Novaland, The Grand Ho Tram Strip, and Ahamove corporations opens up a wide range of opportunities for communication work and international promotion of real estate, banking, tourism, and transportation.
SCMP is the leading media channel in Asia |
Following a working trip with Global
Book Corporation and talking with representatives of Vietnam's tourism industry
at ITB Asia - one of Asia's leading travel trade shows - which was successfully
held in Singapore, Mr. Darryl Choo - Business Director (International) of the
South China Morning Post (SCMP) in Hong Kong continues to have a short business
trip to Ho Chi Minh City during October 26-28, 2022 to strengthen the
relationship between the two countries. connecting with media partners in
Vietnam and expanding media cooperation opportunities in areas such as real
estate, banking, tourism, accommodation, and transportation.
Many advantages of international media activities in Vietnam
Value SCMP brings to the audience |
This visit takes place at a time
when Vietnam's socioeconomic situation has significantly improved since the
outbreak of COVID, and the nation's competitive edge in the tourism sector
has once again returned to its prior level of strength as a result of a number
of recent significant awards and well-known tourism events.
Hong Kong is currently lifting all covid quarantine restrictions. This is a major breakthrough to reopen the economy ahead of key events scheduled in the region in November and once again create global competition as Asia's financial hub.
The arrival of SCMP in Vietnam also follows a string of high-level visits by prominent foreign media figures to the country in 2022, including those by NBCUniversal, BBC Global News, and, most recently, VICE Media Group.
SCMP is an influential and truth-worshipping newspaper in Asia |
Mr. Darryl Choo met with the Ho Chi Minh City Department of Tourism as well as representatives of renowned companies like Masterise Homes, Novaland, The Grand Ho Tram Strip, and Ahamove during his visit to Vietnam with the assistance of Global Book Corporation, the official representative of SCMP in Vietnam. Mr. Darryl Choo also spent time discussing the communication industry with interns participating in the World Interns program.
The partners' shared goal during
these events is to connect with SCMP's elite audience, which is mostly located
in Hong Kong and Singapore, in order to support regional, international
initiatives in the Asia-Pacific, America, and Europe. SCMP is sure that it can
be a strong bridge to assist enterprises Vietnamese brands in reaching out to the
rest of the globe thanks to its expertise in communicating media messages in
many industries such as real estate, finance, banking, hotel, aviation,
transportation, and manufacturing.
SCMP is proud to bring the leading communication solutions in Asia
SCMP's influence across Asia |
Fun fact: The South China Morning Post
received more than 300 awards between 2018-20 for editorial, marketing and
digital excellence.
Headquartered in Hong Kong since
1903, for 109 years, the South China Morning Post is known in Asia and around
the world as a leading publisher of newspapers and magazines with high-quality
and authoritative content. SCMP's mission is to help brands and partners make
an impact with readers who want to understand global issues from an Asian
perspective. The main focus is on providing effective and efficient marketing
solutions that attract and activate the right audience and deliver key ROI.
With its expanding international
coverage and global reach with an Asian perspective, what sets SCMP apart is
the way it connects top-thinking editorial content with brands across
platforms. print and digital media, develop marketing solutions, and run highly
effective campaigns.
SCMP's global readership |
SCMP is also the first news
publisher in Asia to launch a first-party data platform in SCMP Lighthouse to
support customers with information with the intent to drive more effective
campaigns. Brand safety is SCMP's top priority and partners can trust SCMP's
platform with the right strategies.
The online channel (SCMP.com)
attracts millions of readers and generates tens of millions of page views each
month, providing the perfect channel for our advertisers to reach audiences
around the world. SCMP is also the home ground of Goldthread, a content
platform focused on food, travel, and culture in China.
SCMP audience in Hong Kong |
SCMP develops news content 24/7, led
by world-class journalists, editors, visual artists, photographers, and
videographers, all guided by the principle of "Truth and Justice".
Editorial teams powered by emerging digital technologies enable SCMP to tell
Asia's most compelling and important stories in the most innovative ways.
In the context of changing consumer
and discovery behavior, SCMP reaches users across communication platforms such
as SCMP.com, smartphone and tablet apps, social media platforms and messaging,
as well as leading affiliated newspapers such as Sunday Morning Post, Post
Magazine, STYLE, and This Week In Asia.
SCMP audience in Singapore |
With a solid foundation of expertise
through awards and creative experience in the Morning Studio channel, SCMP is
the bridge to help customers succeed with their own brand storytelling
solutions. SCMP is committed to giving your brand a voice and taking its unique
story to the next level by connecting with audiences through industry-leading
digital services and tools.
SCMP operates with the belief that it will open up new ways for brands to drive growth in the digital age. Guided by the values and principles of being a reliable partner, putting readers and partners at the center, Global book Corporation and SCMP confidently go hand in hand in branding campaigns and ensure customer satisfaction. success of corporate campaigns in Vietnam.
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Son My I Industrial Park breaks ground – the first smart and green industrial park in Binh Thuan province, Vietnam |
Revealed: the DBS mission to make banking ‘invisible’ |
How developer creates new era of eco-friendly cities with sustainable, smart homes surrounded by nature |
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